Held hostage by her record label at 21, the troubadour life came with a rude awakening for the young Georgia native. Peacock made her home in a ‘92 Volvo with her dog and a guitar, and for nearly seven years earned a living in the corner shadows of American dive bars.
The tables turned in 2011 when an anonymous fan helped Peacock buy out of her recording contract. Since then, she has released six additional albums and won multiple awards for her songwriting. “Hurricane” won Best Song in the American Songwriting Awards, and “Beautiful” was a winner with International Unsigned Only. “The Cool Kids,” and “Are We There Yet” have nominated her for Best Female Artist and Best Song in a number of songwriting competitions. Peacock was also named Listening Room Network’s Artist of the Year.
In 2013, Peacock released her self-produced album, Albuquerque Sky, recorded in hotel rooms across the country while maintaining her rigorous 250 show tour schedule. Albuquerque Sky was followed by a season of goodbyes, tremendous growth, and challenges, and became the catalyst for her next album, Dream On (2016). “This record helped me get un-stuck. I had a collection of live recordings which became Dream On. After such a creative dry spell, I knew I needed to hit the road and stay out a while – reconnect with my fans,” says a determined Peacock. “I found this old silver eagle tour bus in Austin, TX. I was so enchanted with it, and the renovation process really reigniting my troubadour flame. So I bought my very first bus. Oh, what a feeling!” But less than 4 months later, she would watch it burn to the ground at a California truck stop.
One of Peacock’s fans voluntarily initiated a fundraiser, which is what kept her on the road. Another fan, so touched by her story, donated his motor home so that her tour could go on. That special connection between Sarah Peacock and her fans is what gives her the strength to continue overcoming. “You have to be unstoppable, even when you don’t believe you are.” That’s the modus operandi for the now half Tennessean, half Texan road warrior.
Sarah Peacock is active in the anti-bullying community, and her song, “The Cool Kids” has become a powerful anti-bullying anthem. Its message has taken on a life of its own. As she travels the country, Peacock shares her story in schools, empowering young people to embody her message of kindness and love.
Peacock is also an animal lover and tours with her pups as often as she can. Her late road dog, Gibson, was one of the first canines to receive a prosthetic mitral valve in a clinical trial at CSU in Ft. Collins, CO in May of 2017. Unfortunately, Gibson passed away. To honor his memory, Peacock recently formed her own 501(c)3, The Band Waggin,’ benefiting various animal health and rescue programs throughout the United States.
After completing two EP’s for Nashville label, American Roots Records, Peacock plans to release a full length album on her own label in 2019. Sarah Peacock is the truest definition of a self-made overcomer, hustler, and DIY machine. She’s got a remarkable knack for finding beauty in the ashes, and there’s no denying the future is looking bright for this tenacious up and comer.